Adaptable High-Impact Formats

Visually Stunning Formats that Enhance the User Experience

Unique Ad Experiences, Powered by Smart Data Signals, Across Any Screen

Discover quality solutions with proven results. Our high-impact adaptable formats, powered by our innovative creative technology and backed by reliable data, increase engagement, drive higher click-through rates, and deliver exceptional ROI for our clients – all at no additional cost.

Online
Native
Online
Display
High Impact Display
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IAB Standard
Online
Video
High Impact Video
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IAB Standard
CTV
Connected TV
Enhanced Spots
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In Show
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IAB Standard
Ecommerce
Retail Media
Adaptive Commerce
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Native


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Cinemagraph

Best for increasing traffic and brand awareness.

Engage your audience with subtle movement that captures attention and draws the user into your brand message. Cinemagraph ads provide a unique experience that brings still images to life.

Native


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Image

Best for increasing reach and traffic.

Incorporate your brand’s visual content and copy directly into the publisher’s feed on the world’s best sites. Image ads allow users to discover your brand message and click through to your website to engage further.

Native


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Pharma

Best for ensuring FDA compliance with your pharmaceutical ads.

Engage and educate users with native creative that features a non-intrusive scrolling ISI section that is FDA compliant.

Native


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Reveal

Best for delivering important disclosures.

Seamlessly address disclosures and offer additional information by adding on a Reveal to any format.

Native


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Scroll

Best for engagement.

Let your ads tell a story through this user-activated ad experience. Scroll ads showcase up to three images that change based on the user’s movement up and down the page.

Native


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Window

Best for ad engagement and brand awareness.

Capture your audience with vertical images that follow the user as they scroll through the page. Ad creative moves up and down the ad slot with page movement.

High Impact Display


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Collection

Beta

Best for Engagement and Conversion

This format features a hero image alongside multiple complementary product images and clickout destinations.

High Impact Display


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Flipbook

Beta

Best for Engagement and Conversion

This format features a carousel of multiple products with individual product details that users can browse within the ad to offer optionality and thus highest probability of relevance to user.

High Impact Display


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Multi-Action

Beta

Best for Engagement and Lead Generation

This format includes multiple click-through URLs to offer audiences a variety of options and effectively showcase different messages or landing pages.

High Impact Display


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Vertical Video

Beta

Best for Engagement and Conversion

This format showcases a vertical video hero creative, complemented by multiple product images and various clickout destinations.

Display


IAB Supported

Display

Best for Increasing Reach and Traffic

Buyers deserve quality, safety, and transparency even when it comes to standard banner inventory. Drive efficient traffic by placing your brand on the most elite publishers in the world. In partnership with our brand safety vendors, we deliver your ads as safely as possible, protecting your media dollars while helping you meet your campaign’s goals.

High Impact Video


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Branded Video

Best for driving video views and increasing brand awareness.

Showcase your video in the most optimal placements, directly within the feed of content on the world’s best publishers. Branded Video matches the unique look and feel of each publisher site and offers customized branding to drive higher brand awareness and engagement.

High Impact Video


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High Impact Video Experience

Beta

Best for brand recall & increasing brand perception

Captivate viewers with premium video across waterfront placements to build engagement and elevate brand perception.

In-Stream Video


IAB Supported

In-Stream Video

Best for engaging online viewers with sight, sound and motion.

Engage viewers with 0:05 to 5 minute spots that appear before, during or after their content of choice.

Enhanced Spots


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Product Spotlight

Beta

Best for: Brand Recall and Perception

Transform your existing CTV ad into a compelling ad experience to combat creative fatigue, featuring your product of choice.

Enhanced Spots


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QR Spot

Beta

Best for: Brand Recall and Engagement

Transform your existing CTV ad into an interactive ad experience, encouraging viewers to engage with your brand.

In Show


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Dynamic Overlay

Beta

Best for brand favorability & purchase intent.

Enhancing the traditional lower-third real estate of the screen with a non-disruptive integrated ad experience that is contextually-relevant and formatted to meet the design of your brand.
*Only available in North America

In Show


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Split Screen

Beta

Best for brand recall & consideration intent.

Capture audience attention at optimal moments with a bespoke format that scales back video content during natural, narrative breaks.
*Only available in North America

CTV Spots


IAB Supported

CTV Spots

Best for awareness and viewability.

Premium video delivered programmatically, across top networks and streaming services.
*Only available in North America

Adaptive Commerce


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Responsive eCommerce Native

Beta

Best for Consideration and Sales

Directly within the creative builder in Amazon DSP, easily retrieve components from your product detail pages and seamlessly populate into Native ads across our publisher footprint.

Premium Media, Adaptive Creative, Actionable Data

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