Smart Data & Targeting For Advertisers

Engage customers and improve programmatic outcomes in any environment

Maximize addressability with TripleLift Audiences

The vast majority of audience targeting segments are only available on the 53% of the web that has third-party cookies or a cross-domain identifier. That means advertisers aren’t reaching almost half of the web with targeted advertising, including the most affluent consumers who use iOS and Safari.

Advertisers require an identity solution that reaches consumers in all environments.

Curated for you. Easy to buy.

TripleLift’s Curated Audiences are built for you and maintained by us, available for activation now. These deal types include content and performance based deals, as well as curated segments based on publisher first-party data. With multiple activation options it's easy and effective to hit more of your outcomes.

Content Deals

Create relevance through cultural, vertical, seasonal and content metadata-level deals.

Performance Deals

Optimize for specific outcomes like high click-through rate, high viewability or high video completion rate.

Publisher First-Party Data Deals

Leverage publisher data, powered by our proprietary 1plusX technology, to reach your audience across cookieless browsers.

PMPs and PG Deals

Activate your way with Private Marketplace (PMP) and Programmatic Guaranteed (PG).

Maximize performance with TripleLift Audiences through enhanced targeting, increased reach, and streamlined deal activation, all at no added cost.

Built by you. Activated by us.

TripleLift’s Custom Audiences enable advertisers to leverage their own first-party data to securely reach ideal outcomes.

Use cases include:

  • Advertiser first-party data retargeting based on a known list of consumers
  • Providing hashed emails, ID5 managed data, or LiveRamp Connect managed data to apply advanced targeting, suppression, or lookalike modeling on your TripleLift deals

Case Studies & Resources

Want Free Data and Unique Audiences?

Test TripleLift Audiences Today.