SMART DATA & TARGETING FOR PUBLISHERS
Fill inventory with your first-party data in cookie-constrained environments
Take control of your data with TripleLift Audiences.
Our acquisition of award-winning DMP 1plusX created a framework for the sophisticated technology, data protection and privacy standards necessary for first-party data segmentation. The result is TripleLift Audiences.
Boost Yield in Cookie-Constrained Environments
Improve fill rates and monetization in cookie-constrained environments like Safari, Firefox and Chrome.
Curate and Control Inventory
Take control over which segments to make available for targeting by buyers. Your data, your terms.
Stop Data Leakage
Unlike some other industry solutions, your segments are packaged onto a deal ID with user information removed, to protect your data from being reverse engineered.
Activate with Ease
Easy implementation options with a lightweight tag that gives you the coverage you need without added latency.
“This solution gives publishers control, allowing us to deliver effective addressable ad inventory for brands.
That level of control is critical to our future success having the opportunity to be an early partner and collaborator in TripleLift Audiences has relieved a lot of uncertainty regarding what digital advertising will look like over the coming years.”
– Stephen Mummey, SVP Digital Ad Revenue & Technology, AccuWeather
Case Studies & Resources
Take control.
Contact us to protect your data and monetize your inventory.